The center of Rome offers endless shopping opportunities, from flagship stores to small boutiques, secondhand shops, and antique stores. Luxury brands can be found along Via del Babuino and Via Cola di Rienzo, while Via del Corso is a hotspot for teens looking for more affordable items. For those who appreciate charm and history, Via dei Coronari is a picturesque narrow street filled with unique shops in the heart of the centro storico, while Via del Governo Vecchio is perfect for vintage boutiques and cozy cafes.
If you're a food lover, don't miss the Testaccio Market or Eataly, where you can discover a variety of Italian delicacies. For a more upscale shopping experience, visit the Rinascente Department Store, a pride of Rome. At level -1, you'll find a remarkable archaeological site showcasing an aqueduct inaugurated by Augustus in 19 B.C.
Outlets: A Calmer Shopping Experience
Shopping in the bustling city center can be tiring. Luckily, there are two large outlet villages near Rome that offer a more relaxed atmosphere. Designer Outlet Castel Romano and Valmontone Outlet are well-equipped, open-air shopping centers designed like small villages with bars, restaurants, and all the facilities you might need. Both outlets feature discounts of at least 30% off retail prices year-round.
Choosing the Right Outlet for You
For a combined experience, Castel Romano is just a short 15-minute drive from the beaches of Torvaianica, making it easy to pair shopping with a beach day. If you choose Valmontone, consider adding a lunch or dinner at Castel Gandolfo by Lago Albano to your itinerary for a scenic and relaxing experience.
Other Shopping Destinations
For a more modern and convenient shopping experience, Porta di Roma, Rome's largest shopping mall, features over 240 stores. It’s accessible via bus from Roma Termini (F), departing every 15 minutes. Porta di Roma is especially appealing during the summer, offering a cool escape from the heat and endless walking in the city center.
If you have time before your flight, The WOW Side Shopping Center near Fiumicino Airport is an excellent last stop. Here, you can make final purchases and enjoy a meal before heading to the airport, just a 10-minute car or train ride away.
Timing Your Shopping
The best time to shop in Italy is during the big sales seasons, which start after New Year and in early July in Rome and the Lazio region. Check exact dates online, as they vary yearly. Outside these periods, shops often find creative ways to offer discounts, such as cryptic signs hinting at discounts or staff personally informing you of promotions. Always ask if you're interested in an item—you might find an unexpected deal!
Whatever your shopping preferences, Rome has something to offer every shopper, from bustling city streets to serene outlets and modern malls.